98%
of consumers used the internet to find information about local businesses in 2022.
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These are recent figures from studies on how people check out a local business. Each one links to the original source.
98%
of consumers used the internet to find information about local businesses in 2022.
80%
of Gen Z and Millennial shoppers in the U.S. research a small business online before buying from it the first time.
54%
of consumers check the business’s website after reading positive reviews.
40%
of small and midsize U.S. businesses have a dedicated website.